What we care about
Our values
What THAT MATCHA stands for
A daily ritual
Beautiful design and the timeless tradition of Japanese tea, made part of your day. Every bowl is a few unhurried minutes to enjoy something made with care.
Quality you can tasteOne ceremonial grade matcha, chosen after years of tasting.
HonestFacts, not claims. What it is, how it's made and how to enjoy it.
True to the cultureLearned in Japan and made with Japanese artists, not borrowed from them.
Something to look forward toA small, steady habit you look forward to, every day.
WelcomingPremium, never intimidating. For people new to matcha as much as long-time drinkers.
Beautifully madeFrom the suminagashi on our pouches to the bowl in your hands, every detail is designed with care.
Honest, beautiful and true to the culture it comes from.
Every day
A small ritual
Matcha asks you to slow down for a couple of minutes: sift, whisk, sip. We want everything around it, from the tea to the packaging, to feel just as considered.